Link building is the process of improving the volume and quality of incoming links to your website, so that search engines gain trust in your site and rank it higher in search results.
Link building is an integral part of the off-page optimisation of a website, however we treat the two differently, as full off-page SEO can involve other elements, such as issuing press releases, writing & distributing articles, social networking, blogging etc.
The number of inbound links to your site, also known as your sites' link popularity, is important because it is a major factor used by search engines in determining a site's position in search results. Inbound links and also anchor text can have a huge impact on a site's placement in search engines such as Google, sometimes more impact than the actual content of the page itself.
The anchor text, is the text used to link to a page, for example, "Click here", and is possibly the most important factor of any link to any page. For example, if you do a Google search for the words "Click here", you should find the top result is the Adobe reader download page. If you visit this page, you will see that nowhere on the page, are the words "Click Here" mentioned. This page obtained that ranking due to having many links pointing back to it, with the words "Click here".
In addition to the anchor text of links, and as we mentioned earlier, another major ranking factor search engines use is volume of links, or link popularity. Generally speaking, a site with more inbound links will generally be positioned higher than a similar site with fewer links, as search engines expect people to link to things that they find to be of value.
Clearly then, getting other sites to link to your website, and with the correct anchor text, is a vital part of SEO. Without any links at all pointing towards your site, not only will it not rank very well for any keywords, but it won't even stay in the search engines index.
Its the way of the web, the search engines expect people to link to things that they find to be of value. So, if no one ever links to your site they make the (correct) assumption that it has no value to their users.
When it comes to finding incoming links to your website, unfortunately, there simply are no shortcuts. The key to success is good old-fashioned hard work!
At The Google Gurus, we can take care of the hard work for you. We will manage a link building campaign for your site, using software which finds quality, relevant and trusted websites where we can add links back to your site. We also use blog finding software which finds blogs where we can post comments to get you instant, guaranteed links. Lastly, we have a list of over a thousand directories, which we can manually submit your website to.
We will build these related links using your chosen anchor texts, steadily over time. This ensures that the links appear natural to search engines and they will rank your pages higher for your keywords.
Guide Price:
Link Building Package
Let us help you outrank your competition by building links back to your site from other relevant and trusted websites. We will aim to capture your competitors backlinks, but also use software which finds quality, relevant and trusted websites where we can add links back to your site, and manually submitting your website over a thousand directories.
Prices from £149 per month
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