PPC stands for pay-per-click, and is a form of online advertising where, as the name suggests, you pay a fee whenever your advert is clicked. PPC campaigns can be used in addition to, or instead of SEO. The main advantage of PPC advertising is that the results are instant, you can literally create an advertisement for your website, and start to recieve traffic within 15 minutes, as a pose to SEO, where the results can take anywhere between 3 and 12 months.
A well managed PPC campaign can bring great results by keeping the cost of each click as low as possible, maximising the amount of targeted traffic your site gets within your budget, increasing the number of conversions you get and finally, maximising your profits!
However, a badly managed PPC campaign can waste a large budget, fast! Common mistakes, typical of a badly managed campaign, can include bidding on keywords that attract browsers rather than buyers, and making mistakes with "broad match" keywords.
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
PPC is most commonly used on search engine results pages (SERPs), and an automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher's geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots, which is a common occurrence on SERPs, there can be multiple winners whose positions on the page are influenced by the amount each has bid. The ad with the highest bid generally will show up first, although an adverts "Quality Score" (a score given out of 10 for an adverts quality and relevance) often comes into play.
There are a number of factors that determine the Quality Score of a given ad. While each search engine has released directional information on the factors most important to them, presumably in an effort to guide their advertisers towards making better ads, none has revealed their formulas in detail. Quality score is generally influenced by click through rate or CTR (the percentage of users that click your advert, compared to those that viewed it), ad copy relevance and landing page quality & relevance.
The Google Gurus have experience running PPC campaigns with Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and Facebook Ads and can manage your PPC campaign, to ensure;
Guide Price:
PPC Campaign Management
We can manage your PPC campaigns, making your ad's more attractive and relevant, increasing your "Quality Score" and therefore reducing your cost-per-click. We will also ensure you are targeting keywords that attract serious buyers, increasing your ROI.
Prices from £99 per month
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